With about 900 million active users WhatsApp has become the most popular messaging
platform world over. With the launch of Whatsapp Business, whatsapp has enabled
Businesses to use platform to connect with their clients for support / Sales and
Marketing via Whatsapp.
Whatsapp Sets Out To Power Businesses
Whatsapp BusinessWhatsApp Business is a cross-platform mobile app that enables message
exchange across different mobility platforms (iPhone, Android and, Windows Phone)
giving Businesses the ability to communicate with their customers using media rich
whatsapp messages, opposed to traditional Text messages.
It would not be wrong to say that a smartphone user can miss their text messages
but not a whatsapp message.
Whatsapp Marketing Versus Whatsapp For Business
While Whatsapp Business is a platform that powers Businesses to use whatsapp to
communicate with their clients / vendors, misuse of the platform for sending
unsolicited and Bulk messages for Whatsapp marketing purpose is against the
terms and conditions and Acceptable usage policy of whatsapp.
WhatsApp For Business - Breeze Of Fresh Air
With the Launch of Whatsapp for Business, Businesses that were using their
personal numbers to communicate, have now adapted to Whatsapp for business App.
This New App by Whatsapp is Great news for Businesses as it opens up an array of
possibilities in terms of how businesses will be able to communicate with in
their business ecosystem.
WhatsApp For Business - Core Features
Support For Multiple Media Formats
Text based messaging has its limitations. Let's imagine, you want to send a
new year greeting or the images of your new product launched to your clients.
Using text messaging, it's impossible as it doesn't support pictures.
Whereas WhatsApp enables you to send rich text messages to the clients in the form of:
Ability To Track The Status of the Message
The Blue tick of Whatsapp tells the senders the status of the message sent,
If the recipient of the message has opened and read the message, the tick turns
blue thus letting you can know if your message has been read.
WhatsApp for Business Supports Message Broadcasting
In addition to the 1-2-1 messaging Businesses have a need to constantly update
their clients, vendors about their business updates. These updates could be a
business news, marketing message, product launch, promotional offer etc.
Broadcast feature allows to create broadcast lists from contact list and messages
can be sent in the form of Text/ Images / Video / Documents . This feature
saves you from the pain of sending same message to multiple people one by one.
In addition to above, here are some cool features that can make your life easy.
Business Profile - Manage your Business profile
Welcome message - Send an automatic message when someone reaches out to you.
Add Quick Replies - Maintain a list of quick replies keyword based
Label Your Messages - Organise your message using labels
Chat Statistics - See how your Business communication is fairing out.
Applications for Whatsapp for Business
The Whatsapp for Business application can be used by Businesses to connect with their subscribed business contacts in the following ways.
One to One Messaging for support / sales functions
Managing Chats using Labels
Share business Information in form of catalogs, Videos, Documents
Broadcast News, Promotional offers, Events, Product Launches